Where to Find Authentic Traditional Clothing in Dubai


Intro
Dubai, a city known for its lightning fast development and opulent lifestyle, still embraces its rich cultural heritage, particularly when it comes to traditional attire. The vibrant market for traditional clothing reflects the diverse influences that have shaped the Emirati culture over centuries. Whether you are a resident looking to reconnect with your roots, or a visitor keen on blending into this eclectic milieu, understanding where to source these garments becomes paramount.
In this article, we delve into various shopping hubs, from bustling souks to modern retail malls, and even bespoke tailors, to offer a detailed compass for anyone interested in buying traditional clothing in Dubai. With the right insights, you can navigate this fusion of old and new, finding garments that resonate with authenticity and quality.
Market Trends
As the city continues to evolve, the market for traditional clothing shows notable trends and patterns that are worth exploring.
Current Market Analysis
Demand for traditional attire has seen a resurgence, particularly amid increasing interest from both locals and global citizens. The contemporary twist incorporated into designs offers buyers access to garments that feel both timeless and suitable for modern occasions. The local tailors are blending traditional styles with cutting-edge designs, allowing for unique expressions of cultural identity.
Among the notable staples are the kanduras for men and abayas for women, which come in myriad colors, fabrics, and embellishments. Not only do these outfits serve as daily wear, but they also become essential for various social and religious gatherings.
In this context, buyer preferences are leaning towards personalized clothing solutions, prompting a rise in demand for bespoke tailoring services. Individuals desire garments that reflect their style while staying true to traditional motifs.
Future Projections
Looking ahead, the future of traditional clothing in Dubai appears promising. With more global exposure, particularly through tourism, the local market is likely to expand further. A blend of traditional craftsmanship infused with modern design principles will likely become a significant factor leading the market. Additionally, there is potential for increased collaboration between local designers and international fashion houses, creating cross-cultural fashion platforms.
Increased E-Commerce Presence
Another trend that stands out is the rise of e-commerce platforms specializing in traditional clothing. More people are turning to online avenues for convenience and variety. Such platforms include local businesses that offer delivery options, catering to customers’ need for accessibility without compromising quality.
"As traditional clothing transcends cultural boundaries, an influx of discerning buyers fuels the fashion ecosystem in Dubai."
All in all, the market trends guiding the shopping scene for traditional clothing in Dubai pave the way for a more modern yet authentic approach to fashion. With these insights, buyers can make informed choices as they set out on their quest for the perfect traditional attire.
Prelims to Traditional Clothing in Dubai
When considering a visit or relocation to Dubai, understanding traditional clothing goes beyond mere aesthetics; it’s about immersing oneself in the rich culture that this city embodies. Traditional garments aren’t just clothing; they reflect the historical tapestry, social norms, and climate of the region. This article will help investors, expats, agents, buyers, and renters navigate the intricate landscape of traditional attire, ensuring they grasp not only what to purchase, but why each piece is significant.
The skyline of Dubai is a juxtaposition of the modern and the traditional. Tall glass structures tower next to quaint souks, where the past converges with the present. In this context, traditional clothing serves as a bridge, connecting history with the contemporary lifestyle of Emiratis. From the flowing abaya worn by women to the kandura donned by men, these garments encapsulate much more than fashion.
The benefits of embracing traditional attire cannot be overstated. For expats and visitors, it’s a chance to show respect for the local culture and foster better connections with the Emirati people. When investors and business professionals understand these cultural nuances, it reflects their readiness to engage deeply with the community—something that can be pivotal in establishing rapport and building trust.
Another consideration revolves around the weather. The scorching heat of Dubai influences the choice of fabrics and styles. Traditional garments are often designed to provide comfort while protecting against the sun, offering breathability through light materials. Seamlessly, they blend practicality with style, reflecting the essence of how Emiratis have adapted their culture to suit their environment.
Moreover, traditional clothing is woven into the fabric of social events. Whether it’s a wedding, a festival, or a formal gathering, these clothes signal not only cultural identity but also signify respect for the occasion. Understanding this can illuminate opportunities for expats to participate more fully in social life.
In summary, the realm of traditional clothing in Dubai is not just about fabric and threads; it’s a gateway into the heart of Emirati society. It invites one to appreciate the delicate balance between modernity and tradition, making it a subject worthy of exploration for anyone looking to fully embrace the Dubai experience.
Cultural Significance of Traditional Garments
Diving into the cultural significance of traditional garments in Dubai reveals a tapestry woven with history, identity, and expression. These clothes are more than mere fabric; they embody values and the heritage of a people. From the majestic dunes to the sparkling skyline, the attire connects the past to the present.
Historical Perspectives
To truly appreciate the depth of traditional clothing, one must journey back in time. The origins of garments like the abaya and kandura are steeped in the region's history. For ages, these traditional outfits have served practical purposes, shielded individuals from the harsh climate, and blended seamlessly with the local culture.
In the days of bedouins, clothing was not just about style; it was about survival, often crafted from materials that offered comfort and protection against the elements.
The kandura, typically worn by men, reflects the social and cultural fabric of Emirati life. Originally designed for ease of movement, it has evolved. Now, men might adorn their kandura with intricate embroidery, showcasing personal or familial pride. The abaya, usually worn by women, has transitioned from a simple cloak to a canvas for artistic expression, adorned with embellishments and patterns.
Both styles have historical roots that go back centuries and symbolize a thread of continuity amid rapid modernization.
Contemporary Relevance
As we step into the present, the significance of these garments reverberates louder than ever. They represent a form of identity in a world that sometimes feels homogenized. With the influence of diverse cultures through globalization, Emiratis and residents in Dubai cherish their traditional wear, using it as a means to assert their uniqueness and cultural pride.
During significant events such as Eid, weddings, or national celebrations, traditional attire becomes a visual testament to their history. Many young Emiratis are rediscovering their roots, and the re-interest in traditional clothing reflects a desire to balance modern lifestyles with cultural autonomy.


Interestingly, this trend is not just limited to locals; expats and tourists are increasingly drawn to these luxurious garments, eager to dabble in a taste of the rich Emirati culture.
The Dubai Shopping Festival, for instance, becomes a melting pot of cultures where vendors showcase authentic garments, catering to a varied audience that respects and celebrates local traditions while meeting contemporary fashion needs.
Garments today also take on roles in social and political contexts. When worn proudly, they serve as symbols of resistance against colonial influences and affirm the importance of cultural heritage amidst the modern world.
Understanding the cultural significance of traditional garments in Dubai is not just about appreciating their visual appeal; it's a deeper appreciation of the values they stand for. This conversation around clothing reveals layers of historical context and contemporary relevance that are vital for anyone looking to grasp the essence of life in this vibrant city.
Key Traditional Attire to Explore
Understanding the traditional attire of Dubai takes you on a journey through the fabric of its culture. Each garment tells a story of heritage, lifestyle, and community. By exploring the key traditional dresses, readers gain insight into their cultural importance and practical considerations when buying in Dubai.
Traditional clothing not only reflects identity but also plays a significant role in social occasions, weddings, and public functions. Buyers and wearers alike should appreciate the nuances of these garments, ensuring they choose items that resonate with their personal style while paying homage to local customs.
Abaya: The Elegant Cloak
The Abaya, a full-length robe, is quite possibly the most recognized symbol of Emirati women’s fashion. Traditionally black, although variations exist today, this garment has evolved from a strict modesty attire into a canvas for fashion innovation.
Wearing an Abaya is not merely about adhering to cultural codes; it also offers women a means of expressing their individuality. Designers now play with fabrics, colors, and embellishments, meaning you can find something that speaks to you among basic styles or lavish creations. Plus, comfort isn’t sacrificed; the loose-fitting design allows for ease of movement and breathability in Dubai's heat.
A critical aspect when shopping for an Abaya is understanding the various styles available. From chic modern cuts to those with traditional embroidery, knowing the right style can enhance your appreciation for the garment. A trip to local boutiques or souks might reveal that an off-the-rack Abaya can be easily tailored to fit you perfectly.
Kandura: Traditional Male Dress
The Kandura, also referred to as a dishdasha or jalabiya, is integral to men's traditional dress in Dubai. This ankle-length garment is often made from light, airy fabrics, ideal for the region's warm climate. Typically white, the Kandura can also be found in other colors, particularly during special festivities or occasions.
Choosing the right Kandura is as much about the fabric as it is about fit. Many men select cotton or blended materials for everyday wear and opt for more ornate fabrics for religious or formal functions. The cut and style also influence comfort and appearance. Understanding the subtleties results in a garment that doesn’t just fit but feels genuinely comfortable.
A well-fitted Kandura not only reflects traditional elegance but can also signify status within the community.
Thobe: A Cultural Staple
The Thobe, similar to the Kandura, represents another cornerstone of traditional attire in Dubai for men. While the terms are sometimes used interchangeably, the Thobe is often embellished with intricate designs and is common in formal environments.
Whether you're attending a wedding, a family gathering, or an official event, choosing the right Thobe is crucial. The fabric weight, embellishments, and color can all vary widely, giving ample choice for individual expression. Some men prefer Thobes with fine embroidery or unique patterns along the sleeves and collar.
Shopping for Thobes in Dubai often leads you to specialized tailors who can create custom pieces. This gives you an opportunity to select your fabric, color, and design, resulting in a garment that feels distinctively yours.
Shopping Destinations for Traditional Clothing
When one ventures into Dubai with the intent of donning traditional garments, the shopping landscape offers a rich tapestry of choices. From centuries-old souks alive with culture to sleek modern malls, each venue presents its unique charm and practical considerations. The ability to navigate this variety can make all the difference in finding authentic, high-quality attire that speaks to one's personal style while also respecting local customs. Moreover, understanding the advantages and disadvantages of these shopping locations allows potential buyers to optimize their experience.
Historical Souks in Dubai
Dubai Gold Souk
The Dubai Gold Souk stands as a beacon for those seeking not merely jewelry but an immersive experience into the essence of Arab culture. This lively market specializes in gold and precious jewels, which are often integrated into traditional garments. The dazzling displays draw locals and tourists alike. One notable characteristic is the sheer variety of designs—ranging from intricate traditional pieces to contemporary creations—often at competitive prices compared to international markets.
Among the most advantageous features of the souk is its ability to bargain. Haggling is not just accepted; it’s a way of life here, offering buyers the chance to score deals that would turn heads back home. However, the overwhelming sensory experience can be a drawback for some, as the crowded space can lead to disorientation.
Spice Souk
Adjacent to the Gold Souk, the Spice Souk offers a sensory overload of enticing scents and vibrant colors, making it more than just a destination for purchasing herbs and spices. For those interested in traditional attire, the aromatic market brings a unique twist, as many local designers infuse textile inspiration from spices into their fabric choices and patterns.
The vivid atmosphere is perhaps the key draw, as the experience rewards those who appreciate sensory exploration. Engaging with the vendors provides insights into local culinary traditions and the stories behind their textiles. On the flip side, those seeking specifically tailored clothing may find this market less helpful compared to others.
Textile Souk
The Textile Souk is where textile aficionados can unravel the heart of Dubai’s traditional fabric selection. Local craftsmanship shines through a plethora of materials, ranging from cotton and silk to embroidered designs. Each fabric tells a story, woven with the region's cultural history, offering shoppers a chance to connect with the artisans’ work.
A defining feature of this location is the broad selection of colors and patterns, ideal for personalizing garments. This souk is not only popular for its quantity but also because customers can often discuss custom designs with sellers—a major plus for anyone wanting a unique piece. Nevertheless, it can take time to sift through the extensive options, which might be a hurdle for those pressed for time.
Modern Malls and Boutiques


Dubai Mall
The Dubai Mall is a retail giant, often considered the epitome of modern shopping. While it offers a diverse range of international brands, it also features a few boutiques that specialize in traditional attire. Here, shoppers can find contemporary takes on classic garments, making this venue a good spot for those in search of both authenticity and modern flair.
The ambiance of the mall adds to its appeal, with attractions like an aquarium and a dancing fountain making it a destination in its own right. It can be slightly overwhelming due to its size and the number of shoppers, perhaps making the experience less personal than one might find in smaller venues.
Dubai Festival City Mall
Dubai Festival City Mall combines entertainment and shopping in a relaxing atmosphere. It hosts stores that showcase local designers focusing on traditional garments that benefit from modern manufacturing techniques. The experience here combines quality with comfort, often allowing for a leisurely exploration of styles.
This mall is advantageous due to its overall family-friendly environment, often providing activities that enrich the shopping experience. However, the selection may not be as vast as in other locations dedicated purely to traditional wear.
City Centre Deira
City Centre Deira is a well-known destination for affordable shopping, where traditional clothing meets various fabric shops and boutiques that offer local attire. In addition to clothing, shoppers can discover accessories that complement their traditional outfits. One of its merits lies in the balance between quality and affordability—perfect for budget-conscious buyers.
While this mall is easier to navigate than bigger counterparts, the concentration on value can sometimes lessen the uniqueness of garments found, as many may lean towards mass-produced rather than bespoke offerings.
Bespoke Tailoring Services
Bespoke tailoring stands out in the realm of traditional clothing in Dubai, offering a unique avenue for those seeking garments that perfectly reflect their personal style and fit. Unlike ready-to-wear options, bespoke garments are crafted to individual specifications, ensuring that each piece not only complements the wearer’s body but also resonates with their tastes and preferences. For investors, expats, and anyone looking to make a statement with their traditional attire, investing in bespoke tailoring can be a game changer.
Finding the Right Tailor
When it comes to bespoke tailoring, finding the right tailor is crucial. Not all tailors possess the same level of skill or understanding of traditional garments. Look for tailors who have a strong reputation among locals, perhaps leveraging word-of-mouth recommendations. Visiting community forums such as Reddit or groups on platforms like Facebook can yield valuable insights.
Here are a few tips to help you choose wisely:
- Portfolio Review: Request to see previous works. Experienced tailors often keep a catalog of past projects. Look for examples that resonate with your vision.
- Consultation: A good tailor will engage in a thorough consultation to understand your style, fabric preferences, and any specific requirements you may have.
- Fabric Selection: Discuss fabric options. An experienced tailor will help you understand which fabrics work best for your desired style and fit.
Custom Designs and Fabrics
Custom designs are where your creativity can truly shine. Tailors often offer a selection of patterns, colors, and embellishments unique to Dubai's rich cultural heritage. Choosing your fabric carefully plays a significant role in the overall durability and aesthetic appeal of your garment.
- Traditional Fabrics: Consider materials like silk, cotton, or linen that are often used in traditional attire. Each fabric offers different benefits, such as breathability in the hot desert climate.
- Personal Touches: Don’t hesitate to add personal elements like embroidery or specific color schemes that reflect your personality or cultural background. Personal touches can transform a simple garment into a piece of art.
- Seasonal Adaptations: Discuss how your design can incorporate seasonal trends. For instance, lighter fabrics might be preferred in summer, while richer tones could be more suitable for festive occasions.
"Custom tailoring not only provides a unique wearing experience but increasingly connects the wearer with the rich tapestry of cultural expression."
Caring for Traditional Garments
Caring for traditional garments is not just a chore; it’s a vital practice that respects and preserves the rich heritage these clothes embody. Given that many traditional pieces are crafted from delicate fabrics like silk, pure cotton, or intricate embroideries, understanding how to maintain them properly can ensure their longevity and continued beauty. In a city like Dubai, where the climate can be punishing, special care is paramount to avoid fading, yellowing, or fabric degradation. This section delves into essential cleaning and storage techniques that anyone owning traditional attire should consider.
Cleaning and Maintenance Tips
Keeping traditional garments in pristine condition requires a blend of thoughtful handling and specific cleaning practices. Here are a few pointers:
- Gentle Washing: Whenever possible, hand wash your garments. Use lukewarm water mixed with a mild detergent. Soak the items briefly and avoid vigorous scrubbing.
- Avoid Bleach: Harsh chemicals can strip away color and ruin the fabric. If a stain occurs, try using natural solutions like lemon juice mixed with water rather than turning to bleach.
- Air Dry: After washing, it’s best to air dry your clothes in a shaded area, as direct sunlight might cause colors to fade. Laying them flat or using a hanger in a breezy spot can work wonders.
- Ironing Care: When ironing, use a low-heat setting and a press cloth to avoid damaging delicate fabrics. Steaming can often be a gentler option.
In Dubai, where a lot of the traditional clothing is worn during significant cultural events, maintaining their quality can also be an avenue for emotional preservation. These garments often carry stories, histories, and represent important aspects of identity.
"A well-maintained piece of clothing has the power not just to turn heads, but to tell tales across generations."
Storage Recommendations
Proper storage is another critical aspect of caring for traditional garments. Here are some strategies to keep them safe:
- Use Breathable Fabrics: When storing traditional attire, opt for cotton or muslin bags instead of plastic. This helps prevent moisture build-up and allows the fabric to breathe.
- Keep in a Cool, Dark Place: Avoid attics or basements that can become too hot or damp. Instead, choose a climate-controlled environment that remains consistent throughout the year.
- Avoid Overcrowding: Hanging garments in crowded spaces may lead to wrinkles and fabric strain. Ensure that the items have enough room to hang freely and be gently folded if necessary.
- Regular Check-Ups: Frequently inspect your stored clothing for any signs of moisture or pests. If you notice anything unusual, it's better to address it early on rather than let it develop into a bigger issue.
By following these cleaning and storage guidelines, you not only protect your investments but also honor the craftsmanship that went into creating each unique piece. This diligence can vastly increase the lifespan of your traditional garments, allowing their beauty to shine through years down the line.
Budgeting for Traditional Attire


Understanding how to budget for traditional attire in Dubai is crucial for anyone looking to make a purchase. The city is known for its rich blend of heritage and modern influence, which can make the price range of traditional garments quite wide. Having a set budget allows you to navigate the shopping experience without feeling overwhelmed or pressured into making decisions that stretch your wallet too thin.
Key benefits of budgeting for traditional attire:
- Clarifies Your Options: Knowing how much you can spend helps eliminate options that might cause regret later on. You won’t find yourself gazing longingly at a beautiful piece that is out of reach.
- Promotes Smart Choices: A clear budget encourages you to think critically about the items you actually need versus what you might be tempted to purchase on a whim.
- Facilitates Negotiation: Many markets and souks in Dubai allow for bargaining, and having a budget in mind can help you negotiate effectively without losing sight of your financial limits.
While traditional garments may vary in price due to factors such as design, fabric, and craftsmanship, understanding the components of pricing can greatly assist.
Understanding Pricing Structures
The pricing of traditional attire in Dubai can be quite the mosaic, with various factors playing into the final cost. Several elements typically determine how much you’ll pay:
- Quality of Fabric: Garments made from luxurious fabrics like silk or high-quality cotton tend to command higher prices. Conversely, synthetic materials may offer a more budget-friendly option, albeit at the cost of durability.
- Design Complexity: Intricate designs or detailed embroidery significantly increase labor costs, which directly affects price. Simple, straightforward styles are generally less expensive.
- Tailoring and Customization: Personalized designs or bespoke tailoring services, while often more expensive, cater to individuals seeking a unique fit or style that off-the-rack garments simply cannot provide.
Additionally, it’s worth noting that prices can fluctuate based on the season. For example, during festive periods, demand is higher, which may lead to elevated prices.
Finding Value for Money
Even if you're working with a limited budget, it’s entirely possible to find value for money when purchasing traditional clothes in Dubai. Here’s how:
- Research Beforehand: Having a clear idea of price points for different styles can help you identify if you're genuinely getting a good deal.
- Explore Multiple Options: Don’t settle for the first price you see. Visit various souks, boutiques, and even online platforms to see where you can get the best deals.
- Look for Sales or Promotions: Many stores in Dubai have sales periods, particularly during festivals or end-of-season events. Being aware of these can save you a good sum.
- Consider Second-Hand Options: Vintage or thrift stores may carry traditional garments at a fraction of retail prices. This not only offers potential savings but also a unique find.
To sum it up, approaching your budget with a well-defined strategy is essential for getting the most out of your traditional clothing purchases in Dubai. While prices can be daunting, understanding the structures and actively searching for value ensures an enriching experience that respects your financial boundaries.
"A little planning goes a long way; the more you know, the less you’ll worry when you step into those bustling markets."
By leveraging this guide, both residents and visitors alike can confidently explore Dubai’s vibrant traditional fashion scene without breaking the bank.
Seasonal Trends in Traditional Fashion
Understanding seasonal trends in traditional fashion is essential for anyone looking to navigate the vibrant world of traditional clothing in Dubai. This section delves into how cultural heritage intertwines with changing seasons, creating unique styles that resonate with both tradition and modernity. Trends shift not just with climate but also with significant local events, religious observances, and festivities. Knowing these nuances can elevate your shopping experience, guiding you in selecting attire that is both culturally appropriate and stylish.
Popular Styles for Special Occasions
In Dubai, special occasions dictate a shift in traditional clothing styles, making these moments ripe for showcasing tailored attire that reflects personal taste and cultural heritage. Whether it's a wedding, Ramadan celebrations, or Eid, the fabrics, colors, and designs come alive, transforming everyday clothing into something extraordinary.
- Weddings: The Kandura for men and the richly embellished Abaya for women are staples during wedding ceremonies. These garments often feature intricate embroidery and are made from luxurious fabrics like silk or chiffon, signifying the festive spirit.
- Eid Celebrations: Festivities require vibrant colors and playful designs. Women often choose bright Abayas adorned with sequins or elegant patterns, while men might opt for a crisp white or colored Thobe, paired with matching accessories.
- Cultural Festivals: Events such as Dubai Shopping Festival or Heritage Days might bring in a fusion of traditional and modern styles. Expect to see a blend of patterns and cuts that celebrate diversity while still paying homage to cultural roots.
Everyday Wear Versus Formal Attire
There's a world of difference between everyday clothing norms and formal attire in Dubai's traditional fashion landscape. Knowing this distinction helps in making informed choices depending on the occasion.
- Everyday Wear:
Everyday clothing often leans towards comfort and practicality. The simple Kandura and lightweight Abaya are popular choices for running errands or casual outings. They strike a balance between being laid-back yet culturally respectful, allowing wearers to express their heritage without sacrificing ease. - Formal Attire:
On formal occasions, the stakes are higher. Attire becomes a reflection of status and personal style. The Abayas might feature elaborate decorations and rich materials, while the Kandura might be tailored to perfection, often in innovative cuts or colors that stand out in a crowd. Formal occasions often require attention to detail, from selecting the right accessories to maintaining the integrity of the outfit.
Choosing between everyday wear and formal attire comes down to understanding the cultural context of each situation. Embracing these seasonal and formal distinctions enhances your wardrobe while respecting the rich tapestry of Dubai's traditional fashions.
Incorporating seasonal trends and acknowledging formal versus everyday wear isn't just about fashion. It reflects respect for a culture alive with stories and heritage.
For more insights on Dubai's cultural significance in fashion, you might find resources at Wikipedia or dive into local discussions at Reddit.
Culmination: Navigating the Traditional Fashion Scene in Dubai
Understanding the landscape of traditional clothing in Dubai is not just about fabric and design; it's a journey through the cultural heart of the city. This article has illuminated the variety of places where one can find authentic attire, from old-time souks to contemporary boutiques and bespoke tailors. Each shopping venue brings with it an array of choices, reflecting the rich heritage of the Emirati people while adapting to modern influences.
When delving into traditional garments, several factors come into play. Knowing where to shop can save time and money. For instance, the bustling markets like the Textile Souk not only offer a wide selection but often have artisans who can share stories behind their craftsmanship. On the other hand, malls such as the Dubai Mall provide a blend of high-end and high-quality items with an upscale shopping experience.
Another essential element discussed here is the importance of bespoke tailoring services. Investing in a custom-made garment ensures that the outfit fits perfectly and caters to your specific style and needs. This approach also supports local artisans, fostering the continuation of traditional garment making. It's key for buyers to consider body types, preferred designs, and even cultural appropriateness when selecting attire.
Embracing traditional clothing in Dubai is equally about understanding the nuances of care and maintenance. The lifespan of your investment in these garments can be extended with the right knowledge. Caring for delicate fabrics and knowing how to store them properly are crucial points that have been highlighted in our guide.
The seasonal trends in traditional fashion have been another focus, showcasing how the style evolves while remaining rooted in tradition. This knowledge helps consumers make informed choices, whether they are preparing for special occasions or looking for daily wear.
In summary, navigating the traditional fashion scene in Dubai requires a balance of research, cultural appreciation, and practical considerations. With insights gathered from this article, readers can approach their shopping experience with confidence and a deeper understanding of Dubai’s vibrant tapestry of traditional clothing. Here’s to your journey of discovering timeless garments that celebrate both heritage and modernity.
"The essence of traditional clothing transcends mere appearance; it embodies a society's values, artistry, and storytelling."
To enrich your shopping experience further, consider visiting websites such as Wikipedia or Britannica for detailed insights into cultural attire definitions. Additionally, platforms like Reddit can provide firsthand experiences and tips from fellow buyers exploring the traditional scene.